Hello, I'm

Adriano Celiento

I am an Italian Engineer and I’m currently living in Finland. I have a passion for sports, traveling, cooking, music, photography and design.

I am currently working at Holvi where my role is VP of Special Operations. I am a business optimisation and scaling expert with over 17+ years of diversified and global experience in helping software start-ups become more efficient through setup of new teams and processes and leading and scaling of the business operations through a goal oriented service delivery.

Years of work experience

Leadership, business process optimisation and scaling, cross-functional waterfall and agile projects, Objective and Key Results and strategy execution, account management, banking and electronic payments.

Facts about me

I travelled to 16 different countries. I cook Neapolitan pizzas in wood fired ovens. I own a collection of pre euro coins and notes. I own 3 guitars. I like dogs.

Work Experience


Leading a diversified team of 20+ people, conducting weekly 1:1s and strategy sessions with the department heads and fostering their professional growth as leaders and managers.

Strategy Execution

Helping the company operating in a customer-centric, outcome-focused mindset through the Objective and Key Results framework and contributing to the company long-term strategic goals.


Leading and setting direction for the Project Management Office that results in strong execution and value delivery of approved key cross functional projects (both waterfall and agile).


Creating from scratch and scaling start-up teams accountable for executing back office processes and for the live payment operations in a highly regulated industry.

About Me

My favorite motto has always been “It’s kind of fun to do the impossible”, as I always believed in focusing on the bigger picture as it takes a lot of courage to fight for your dreams, and focusing on the result is what got me so far in life.

I am a communicator with the ability to quickly analyze and assess a situation, pros and cons, and present solutions to problems. I like to pay attention to detail.

Some of my interests in life are:

  • I support advancement in space science and exploration and I am a member of The Planetary Society (https://www.planetary.org), founded by Carl Sagan

  • I love to watch football, especially the Italian Serie A and support SSC Napoli football club (https://www.sscnapoli.it)

  • My favorite movies are Back to the future, Interstellar Movie, The Martian, The Blues Brothers, American Graffiti, Inception, The Matrix, Pulp Fiction, The Big Lebowski, Akira

  • My favorite books are Sapiens - A brief history of human kind, Animal Farm / 1984, The Lord of the Rings, The order of time, Countdown to a moon launch, Astrophysics for people in a hurry

Contact me

Feel free to get in touch with me to discuss any topic, from leadership and banking to soccer to pizza baking! 

Every man’s success, even if small, should be an inspiration to another.

We’re strongest when we cheer each other on.